The Independent Cosmetic Manufacturers And Distributors (ICMAD) association is representing the United States as one of only two chosen “countries of honor” at Cosmoprof Asia Hong Kong, November 11-13.
 
The event marks the 20th anniversary of the global beauty trade fair, which offers the industry a comprehensive showcase from cosmetics and toiletries to packaging and OEM.
 
“For more than a decade, ICMAD has been a leading force in representing and hosting entrepreneurial and independent cosmetic companies at Cosmoprof Asia, and we are honored to serve in this significant position for our members and our country,” said Pamela J. Busiek, president and CEO of ICMAD. 
 
In this role, ICMAD functions as a key event host, with generous support from ICMAD member companies East Hill Industries (Richardson, TX), The Kirschner Group (Valencia, CA) and Biorius (Belgium).
 
Milestone festivities included an exclusive “Red Party-themed” reception on Wednesday, Nov. 11, featuring a runway fashion show, with makeup contributed generously by ICMAD member company NYX Cosmetics (Commerce, CA), cocktails and networking for guests. In addition, a new commemorative fragrance was unveiled to mark the special occasion.
 
During the event at the Hong Kong Convention & Exhibition Centre, ICMAD presented an educational panel on “Doing Business in the World’s Most Important Markets,” with Busiek and ICMAD board secretary and general counsel Sharon Blinkhoff, of Locke Lord, LLP. ICMAD provided resources and tools from Booth #1E J7 D, thanks to freight sponsor and ICMAD member company Masterpiece International (New York City).